Healthcare B2B Marketing
Healthcare B2B Marketing Solutions
Build Your Healthcare Audience. Reach Them Across the Channels That Matter.
HCPContacts helps B2B companies identify healthcare professionals, organizations and decision-makers, build targeted audiences, and activate campaigns across email, LinkedIn, digital advertising and conversion-focused web experiences.
What it is
From Healthcare Data to Multi-Channel Marketing
Healthcare B2B marketing solutions help companies identify and reach healthcare professionals, organizations and decision-makers through audience data, email, professional advertising, digital campaigns and conversion-focused web experiences.
Finding the right audience is the first step. A campaign also needs segmentation, messaging, campaign assets, outreach, a place to send traffic and a way to measure what happened. HCPContacts can support that whole journey, and you choose only the parts your campaign needs.
Define
Identify the healthcare professionals, organizations and decision-makers relevant to the campaign.
Build
Create the target audience using available HCPContacts data and segmentation criteria.
Activate
Reach the audience through the campaign channels that suit it.
Convert
Send prospects to a landing page, campaign website, registration page or other destination.
Measure
Track the available campaign engagement and conversion events.
Services
One Healthcare Audience. Multiple Ways to Reach Them.
Start with the audience, then add the channels and campaign support that fit your goals.
Healthcare Audience Data
Build targeted B2B healthcare audiences using available professional, organization, role, specialty, geographic and technology criteria.
- Physicians, nurses and other professionals
- Executives and decision-makers
- Hospitals and healthcare facilities
Managed Email Campaigns
Plan and run targeted email campaigns to selected healthcare audiences.
- Audience segmentation
- Campaign setup and deployment
- Link tracking and reporting
LinkedIn Advertising
Extend campaigns on LinkedIn with professional targeting and, where eligible, matched audiences.
- Campaign setup and management
- Creative and messaging support
- Platform conversion reporting
Digital Advertising
Add paid reach through search and display advertising, using each platform's own targeting.
- Search and display campaigns
- Retargeting where appropriate and permitted
- Campaign reporting
Social Media Campaigns
Support campaign messaging and paid or organic social activity around a healthcare B2B campaign.
- Campaign messaging
- Creative assets and posts
- Paid campaign setup
Landing Page Development
Create campaign landing pages that turn traffic into enquiries, demo requests, registrations, sample requests or downloads.
- Built around one audience and offer
- Clear calls to action
- Conversion tracking
Campaign Websites and Microsites
Build focused web experiences for healthcare B2B campaigns that need more than a single page.
- Product launches
- Events and webinars
- Educational campaigns
Campaign Tracking and Reporting
Set up the tracking each channel supports, so you can see where traffic and conversions come from.
- UTM and link tracking
- Conversion and registration tracking
- Channel and creative reporting
Conversion
Healthcare Landing Pages & Website Development
A targeted campaign needs somewhere useful to send the audience. HCPContacts can create campaign landing pages and web experiences that connect the audience, the message and the conversion goal.
Each page is built around who is being targeted, what is being promoted, the campaign channel and the action you want visitors to take.
Product landing pages
For product introductions and B2B lead generation.
Demo landing pages
For healthcare SaaS and technology campaigns.
Event registration pages
For webinars, conferences, educational programs and events.
Medical device campaign pages
For targeted product awareness and enquiries.
Lead generation pages
Request information, book a demo, get a quote, request a sample.
Campaign microsites
For campaigns that need more than a single page.
Healthcare B2B Website Development
HCPContacts can also build marketing websites for companies that sell products and services to healthcare organizations and professionals: company, healthcare SaaS, medical device and medical supply websites, as well as campaign, event and product microsites and lead-generation sites. This is marketing website development. It does not include clinical websites, patient portals or medical records systems.
Start here
Build the Audience Before You Launch the Campaign
Before choosing channels, answer six questions:
- What do you sell?
- Which healthcare organizations need it?
- Which professionals or decision-makers are relevant?
- Which specialties matter?
- Which geography matters?
- Which organization characteristics matter?
Not sure where to start?
The free Healthcare ICP Builder turns those answers into a targeting profile.
Build Your Healthcare ICPAudiences
Healthcare Audiences You Can Reach
Campaigns can be built around any of the audiences HCPContacts covers. Available fields may vary by record and dataset.
Examples
Marketing Solutions Based on What You Sell
Example combinations. Each campaign is planned around its own audience and goal.
| What you sell | Potential audience | Potential channels | Campaign goal |
|---|---|---|---|
| Medical devices | Relevant physicians or surgeons, hospitals, ASCs, procurement where relevant | Audience data, email, LinkedIn, digital ads, product landing page | Awareness, product education, demo or enquiry |
| Healthcare software / SaaS | Hospital CIOs, IT leadership, administrators, department leaders | Target account data, email, LinkedIn, digital ads, demo landing page | Demo requests and sales conversations |
| Medical supplies | Hospitals, procurement and purchasing, facility decision-makers | Account data, email, LinkedIn, product page | Supplier introductions and enquiries |
| Healthcare staffing | CNOs, nursing leadership, hospital administrators, hospitals | Decision-maker data, email, LinkedIn, services landing page | New client acquisition |
| RCM / medical billing | Physician practices, hospital CFOs and finance leaders, administrators | Targeted data, email, LinkedIn, service landing page | Lead generation |
| Diagnostic / lab products | Lab directors, relevant physicians, hospitals, procurement where relevant | Audience data, email, LinkedIn, product landing page | Product and service enquiries |
| Healthcare events | Physicians, specialists, nurses, executives | Audience data, email, LinkedIn, digital ads, registration page | Registrations and attendance |
How it works
How a Multi-Channel Healthcare Campaign Works
A multi-channel campaign starts with one defined audience, reaches it through several channels, sends it to one destination and measures the result. Here is how that could look for a device company.
Example campaign structure
- CompanyCardiovascular medical device company (hypothetical)
- AudienceCardiologists, relevant hospitals and procurement stakeholders
- SegmentationSpecialty, geography and organization
- EmailA targeted email campaign to the selected audience
- LinkedInProfessional targeting, plus a matched audience where eligible
- Digital adsAdditional paid reach, using the platform's own targeting
- Landing pageProduct education and a demo request form
- ConversionDemo or enquiry
- TrackingReporting by channel, campaign and conversion
Why connected
A Connected Campaign Instead of Separate Marketing Channels
Data, email, LinkedIn, ads, the website and tracking are often bought as separate projects. Organizing them around one audience and one objective keeps the message consistent and makes the results easier to read.
- One audience
- Cardiologists
- One offer
- A new cardiovascular product
- Several touchpoints
- Email, LinkedIn and digital ads
- One destination
- A campaign landing page
- One measurement plan
- Campaign tracking across channels
Measurement
Campaign Tracking Across Channels
Campaign tracking uses what each channel can measure: email link clicks by campaign and creative, the ad platforms' own campaign and conversion reporting, and landing-page visits, actions, form submissions and registrations. UTM source, medium, campaign and content tags tie traffic back to its origin where the channel allows. Attribution across channels and devices is never perfect, so reporting shows what each source can measure rather than a single exact answer.
Scope
What HCPContacts Can Support
Choose any combination; every item is optional.
| Area | What it covers |
|---|---|
| Audience research and ICP definition | Defining who to reach, including with the Healthcare ICP Builder |
| Healthcare contact data | Professionals, decision-makers and organizations by available criteria |
| Audience segmentation | Splitting the audience by specialty, role, organization and geography |
| Email campaigns | Strategy, setup, deployment, link tracking and reporting |
| LinkedIn and digital advertising | Campaign setup and management within each platform's rules |
| Social campaigns | Messaging, creative and paid or organic activity |
| Campaign messaging and creative | Copy and assets aligned to the audience and offer |
| Landing pages and microsites | Campaign-specific pages and focused campaign websites |
| Marketing website development | Websites for companies selling to healthcare |
| Tracking and reporting | UTM strategy, conversion tracking and campaign reporting |
Who it is for
Who Can Use HCPContacts Marketing Solutions?
- Medical device companies
- Healthcare SaaS companies
- Healthcare IT companies
- Medical supply companies
- Healthcare staffing companies
- RCM and medical billing companies
- Diagnostic and laboratory companies
- Pharmaceutical and life sciences companies
- Healthcare consulting companies
- Healthcare education companies
- Medical conferences and events
- Healthcare marketing teams
- Other B2B companies selling to healthcare
Flexible
Choose the Support Your Campaign Needs
Data only
Healthcare audience data for your own campaigns.
Data + email
The audience plus a managed email campaign.
Data + multi-channel
The audience, email and paid channels such as LinkedIn or digital ads.
Full campaign
Audience, email, LinkedIn or digital, a landing page and tracking.
Custom
Built around your campaign's requirements.
Start with your audience
Tell Us What You Sell. We'll Help You Define Who to Reach.
Start with your product or service, your target market and your campaign goal. HCPContacts can help work out which healthcare audiences and channels may fit your strategy.
Prefer to explore first? Build your healthcare ICP, or read our guide to marketing to physicians.
Frequently Asked Questions
They combine HCPContacts healthcare audience data with campaign support: defining and building the audience, running email and paid campaigns, creating landing pages or campaign websites, and setting up campaign tracking and reporting for companies that sell to healthcare.
Yes. HCPContacts can supply the audience data and support the campaign around it. You can also choose only the parts you need, such as data alone or data with an email campaign.
Yes. HCPContacts can plan and run targeted B2B email campaigns to selected healthcare audiences, including segmentation, setup, deployment, link tracking and reporting. Commercial email must follow applicable rules such as the CAN-SPAM Act.
Yes. HCPContacts can support LinkedIn campaigns using LinkedIn's professional targeting and, where eligible, matched audiences. Matching depends on LinkedIn's rules and match rates, which vary, so no particular reach or match is guaranteed.
Yes. HCPContacts can support paid digital campaigns such as search and display, using each platform's own targeting options and retargeting where appropriate and permitted. Platforms have their own data rules; Google's Customer Match, for example, is limited to first-party data.
Yes. HCPContacts can create campaign landing pages built around the audience, message and conversion goal, such as demo requests, enquiries, sample requests, downloads or event registrations.
Yes, for marketing purposes. HCPContacts can build marketing websites for companies that sell to healthcare, such as medical device, healthcare SaaS and medical supply companies. It does not build clinical systems, patient portals or medical records applications.
Yes. For campaigns that need more than one page, such as a product launch or an educational program, HCPContacts can build a focused campaign microsite.
Yes. Campaigns can send traffic to your own website or landing pages. HCPContacts can help with campaign tracking parameters so you can see where the traffic comes from.
Yes. You can start with the free Healthcare ICP Builder, or tell us what you sell and we can help identify the professionals, organizations and decision-makers that may fit.
Yes. Healthcare audience data is available on its own. Campaign services are optional.
Yes. Campaigns are built around the audience you need, defined by criteria such as specialty, job title, organization type and location.
With the tracking each channel supports: email link clicks, UTM-tagged links, the ad platforms' own reporting, and landing-page events such as form submissions and registrations. Attribution across channels is never perfect, so reports show what each source can measure.
Yes. Physician audiences can be built by specialty and location, along with other available criteria such as organization and practice setting.
Yes. Audiences can include hospitals and other healthcare facilities, and executives such as hospital CEOs, CIOs, CFOs, chief nursing officers and procurement leaders.