Free Targeting Tool
Healthcare ICP Builder
Build your ideal healthcare audience by selecting who you want to reach, where they work, and what your campaign is trying to achieve.
Define healthcare professionals, organizations, decision-makers and technology users that fit your target market.
Define who you want to reach
- Answer a few short questions about what you sell and who buys it.
- Get a structured healthcare ICP with targeting and data fields.
- No sign-up or email needed to see your result.
What Is a Healthcare ICP?
A healthcare ideal customer profile (ICP) defines the types of healthcare professionals, organizations and decision-makers most relevant to a company's product or service.
A clear ICP keeps a campaign focused: it says which specialties or facility types to include, which roles to reach there, where they are and what size of organization fits, before any list is built.
How the Healthcare ICP Builder Works
Tell us what you sell
Pick the closest match, from medical devices to healthcare software, staffing or events.
Choose who to reach
Healthcare professionals, executives, facilities, or organizations using a specific EHR platform.
Narrow the audience
Specialties or facility types, decision-makers, geography, organization size and, where relevant, technology.
Get your ICP
A named profile, the HCPContacts targeting it maps to and the data fields available. Copy it, edit it, or request a count.
Who Can Use the Healthcare ICP Builder?
Any B2B company that sells to healthcare professionals or healthcare organizations, including:
- Medical device companies
- Healthcare SaaS companies
- Healthcare IT providers
- Medical supply companies
- Healthcare staffing firms
- Revenue cycle and billing providers
- Healthcare marketing agencies
- Conference and event organizers
- Professional service providers
- Other B2B healthcare companies
What Can You Target?
The builder uses the audiences and filters HCPContacts already offers.
Healthcare professionals
Physicians by specialty, surgeons, nurses, therapists, dental professionals, pharmacists and other clinical professionals.
Healthcare facilities
Hospitals, clinics, primary care and urgent care centers, surgery centers, imaging centers, nursing homes, assisted living, med spas and dental labs.
Healthcare executives
Hospital CEOs, chief nursing officers, CIOs, CFOs, administrators, procurement leaders and lab directors.
Healthcare technology users
Organizations using Epic, Oracle Health, MEDITECH, athenahealth, eClinicalWorks, NextGen Healthcare or AdvancedMD.
Filters
- State, city, ZIP code and country
- Job title, department and seniority
- Specialty and facility type
- Employee size
- Revenue range, where available
- EHR platform
How HCPContacts Helps After You Build Your ICP
Send your ICP from the result and HCPContacts checks it against available records. You get the current matching count, sample records and pricing for that selection, with no obligation.
HCPContacts data: 99% Data Accuracy · 97% Email Deliverability · 100% Opt-In Business Contacts.
Frequently Asked Questions
A healthcare ideal customer profile (ICP) defines the types of healthcare professionals, organizations and decision-makers most relevant to a company's product or service. It usually covers the audience, specialty or facility type, the roles involved, geography and organization characteristics.
Start with what you sell and who uses or buys it. Then narrow by specialty or facility type, the decision-makers involved, geography and organization size. The ICP Builder takes you through those questions in order and turns your answers into targeting criteria.
Yes. The builder covers physician specialties, surgeons, nurses, therapists, dental professionals, pharmacists and other clinical professionals such as physician assistants and psychologists. You can keep a whole group or choose specific specialties.
Yes. You can choose hospitals and health systems, clinics, primary care centers, urgent care centers, ambulatory surgery centers, diagnostic imaging centers, nursing homes, assisted living facilities, med spas and dental laboratories, and then the decision-maker functions you want to reach there.
Yes. The builder includes hospital CEOs, chief nursing officers, hospital CIOs and IT leaders, hospital CFOs and finance leaders, hospital administrators, hospital procurement and purchasing, and lab directors. Job title, department and seniority are available as targeting filters.
Yes, by EHR platform: Epic, Oracle Health, MEDITECH, athenahealth, eClinicalWorks, NextGen Healthcare and AdvancedMD. The builder does not show counts for technology audiences. Request the current count for the platforms you choose.
No. The builder does not estimate how many contacts match your ICP. Choose Check Matching Contacts under your result to send the ICP to HCPContacts and request the current matching count.
Yes. Choose Request a Sample under your result. The request form opens with your ICP already filled in, and you can edit it before sending.
Yes. You can build, view and copy your ICP without an account or an email address. Contact details are only asked for if you choose to request a matching count or a sample.
No. It is rule-based: your answers and a fixed set of targeting rules produce the result in your browser. Your answers are not sent to HCPContacts unless you submit the request form.